Resources

    Behavioural brain food

    Webinars, case studies and articles on why people don't act, and what to do about it.

    How we increased conversions for an online annuities broker by 450%
    Case study
    Featured

    How we increased conversions for an online annuities broker by 450%

    Discover how Humans and Money helped Pension Potential reduce user drop-off and guide more customers to the right annuity products through strategic behavioural insights.

    Humans and Money
    26 Aug 2025
    Behavioural insights
    User experience
    Conversion
    Fintech
    The Psychology of Getting Referred
    Webinar
    Featured

    The Psychology of Getting Referred

    Discover the psychological triggers that drive referrals and learn how to ethically influence your clients to refer more of their friends and family.

    21 Aug 2025
    34 min
    Referrals
    Client experience

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    Inaction is the most expensive behaviour in financial services. I help you pinpoint what’s actually stopping people, and design how to fix it. 

    Founded by Dr. Philip Courtenay

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