Have you ever had a great meeting with a prospective client, only for them to (try) to put all your great advice into practice, without you?
It’s a very common problem experienced by financial advisers.
After all, you want to help people, and you know they’re not going to pay for your advice unless you tell them what they’re paying for… right?
In my latest video, I talk about how you can take your lead from Hollywood movie marketing by showing your prospects the trailer, not the whole movie.